by Melissa Mitchell | May 14, 2020 | Branding
Branding… What is it really and how did some of the biggest companies in the world create a brand that is so irresistible that they have people lining up to buy their products and services. In this blog, I am going to walk you through some of my favourite examples...
by Melissa Mitchell | Apr 2, 2020 | Branding
So why are branded photos so important for your business? Why won’t that dark selfie on your phone work? Or stock photos….. Well after years of managing social media profiles I have learned a few things about content and photos. Now I know what many of you are...
by Melissa Mitchell | Feb 27, 2020 | Branding, Digital Marketing
You have likely heard the phrase, “If you are trying to speak to everyone, you are speaking to no one.” That phrase is usually used in connection with your buyer persona, ideal client, or customer avatar. These are a few of the terms to describe the fictional...
by Melissa Mitchell | Jul 24, 2019 | Branding, Digital Marketing
So its time for you to prepare for your upcoming photoshoot! Where do you start? Have a clear vision and well thought out goals for your photoshoot. What does this mean? Well, like any project it is important to know exactly what you want to accomplish so you can get...
by Melissa Mitchell | Jul 19, 2017 | Branding
We have all heard the term “Consistency is Key” right!? Well this is true when it comes to all aspects of your company including your Brand. You want to make sure you are using consistent font, colors, imagery and design elements across all your digital and print...
by Melissa Mitchell | Jun 7, 2017 | Branding, Digital Marketing
Your website is the most valuable piece of digital marketing you can have! It needs to be well thought out and functional so that people can easily find what they are looking for. I know this is no easy task; it can seem overwhelming to take all those ideas in...
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