Posting on social media is about more than beautiful pictures or clever captions. It’s about connecting with your audience and solving their pains and problems. That doesn’t mean that you go for the hard sell on every post, but it does mean that you need to find a way to talk about your business without necessarily “selling” your business.

How do you do that? Well today I am going to show you how you can create categories for your business that will help you create social media posts, engage with your audience and sell your products or services without being “salesy”.

Even though there are a million different content calendars out there to download, I never found one that worked for me. That’s why I decided to create my own printable version to help me organize my posts and categories. So make sure to head to the link below to download my free Instagram bundle. Inside you will find many goodies to help you grow your profile, including this content calendar.

The first thing you need to do when creating content categories is to think about how many times per month you want to post on your social platforms. 

The key here is to pick a number that you can stay consistent with. If you are just starting out maybe you decide on 2-3x/week, or if you are looking to increase your engagement and reach, maybe you decide to post 7x/week.

Once you have that number in your mind write it down on your worksheet according to each platform you use. 

Next, you are going to want to think about all the different areas of your business and decide what you would be ok with talking about on a regular basis. Before you create your categories try answering these 3 questions: 

  1. What am I comfortable sharing? For example, if you have a family, do you feel comfortable sharing pictures of your kids on social media? If yes, maybe that’s a category that you want to have. 
  2.  What am I selling? Literally and Emotionally? For example, say you run a hair salon. You are literally selling hair cuts, colors, etc.. so your services would be a category that you would want to post about, but what are you selling emotionally? You are selling self-confidence. The way your customers feels when they leave your salon. So what category could you create that would embody that feeling?
  3. Who am I trying to attract? So, this goes back to your ideal client. If you are a salon tailoring to Millenials, maybe you want to have a category on pop culture, where you reference styles that would attract them as your ideal client. 

Once you answer these questions look at your answers and develop a list of categories from there. The number of categories you have will depend on your business, but I always recommend having roughly 6-12 different categories. Once you have your categories figured out, make sure you add them to your worksheet.  

Finally, you need to determine how many of each category you will need. For example, if you have 6 categories and you want to post 30X/month, you will need to create 5 posts in each category. Now that you know what you are basing your content around it will be much easier for you to create content. 

On the first page of the calendar is a blank month that you can start filling out with your different categories. I recommend staying consistent on the days you post, so choose which days you will post and plug in your different categories 

That’s it! Easy right! I would love to know what categories you have created for your business, so comment with them below, and if you haven’t done so already, make sure you download my free content calendar.