Are you looking for more help with your social media but aren’t sure if hiring a social media manager is the right next move? What does a Social Media Manager do?
Well, in this article I will be breaking down the different types of social media managers, when you should hire one and what exactly they will do for your business.
Where are you at in your Business Journey?
The first thing you should do when thinking about outsourcing your social media is to think about where you are at in your business. What do you need help with? Do you need someone to take over your entire digital footprint? Meaning your social media, ads, email marketing, etc
Or do you just need someone to help create content and manage your Instagram profile? By clearly defining what you need help with and what level of help you will be able to find the right person for you.
Want to watch the full video on YouTube? Click on the video below!
What do Social Media Managers do? Not all are the same!
Not all social media managers are made equal. Meaning that most concentrate on certain platforms or certain types of content. For example, I offer social media management in my business but I concentrate on video for my clients. So, If you are looking to use video in your business I would be the perfect person for you.
There are also some platforms that I do not manage, like Twitter. It is not a platform that I am an expert at, so I do not offer it as part of my management selection. So decide on your goals and what you need help with first.
If you are just starting out online and you aren’t sure what you need help with or what the next best steps should be for your business check out my video marketing game plan by clicking here.
During this intensive, I do a complete audit of your digital footprint to determine what needs to be updated, what you need to work on and what your next steps should be when it comes to your online marketing.
What is your budget?
Once you know what you need help with it’s time to determine your budget. Each type of social media manager will come at a different price point depending on their expertise and again what you are wanting them to do.
So what exactly does a social media manager do? Well, lots cover the basics:
- Create and Optimize Platforms
- Create Content
- Provide strategy
- Create Content Calendar
- Post Consistently
- Brand Management
- Provide Analytics
Some social media managers also provide video creation and management (like myself), Facebook ads, email marketing and so on.
So how does this help you?
Well, the biggest thing they give you is time. Time back to concentrate on what you do best in your business. They also help you create a proper strategy for you to follow to reach your goals. So that’s the last step for you to think about.
What are your social media goals?
Do you want to bring in more leads, have more brand awareness, grow your following? By knowing your goals ahead of time, your social media manager will have a better idea of what strategy to follow and what success looks like to you.
So let’s recap – What does a Social Media Manager do?:
A social media manager can take on many different responsibilities and tasks for you depending on the following:
- What you need help with
- What your budget it
- And what your goals are
Once you have the answer to those questions start interviewing potential managers. Most have a free strategy call or way of talking to them before you hire them.
Are you at the point in your business where you need to outsource? Let me know in the comments below. Also, if you are looking to make a video apart of your social media strategy make sure to book a sales call with me today.