by Melissa Mitchell | May 7, 2020 | Digital Marketing, Entrepreneurship
When starting your business or starting out in the world of online marketing it can seem daunting to get started and position yourself as an authority in your industry. You know that you need to bring in clients to pay your bills and that potential clients need to...
by Melissa Mitchell | Feb 27, 2020 | Branding, Digital Marketing
You have likely heard the phrase, “If you are trying to speak to everyone, you are speaking to no one.” That phrase is usually used in connection with your buyer persona, ideal client, or customer avatar. These are a few of the terms to describe the fictional...
by Melissa Mitchell | Jul 19, 2017 | Branding
We have all heard the term “Consistency is Key” right!? Well this is true when it comes to all aspects of your company including your Brand. You want to make sure you are using consistent font, colors, imagery and design elements across all your digital and print...
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