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6 Mistakes Business Owners Make when trying to grow on Instagram

6 Mistakes Business Owners Make when trying to grow on Instagram

by Melissa Mitchell | Jul 9, 2020 | Social Media Marketing

What’s up with Instagram’s algorithm? My account doesn’t seem to be growing? I don’t get any engagement on my photos? I feel like I put all this time and effort into my account with no results.  I hear these types of comments from followers all the time, and I get it....

How to Position Yourself as an Authority in your Industry

by Melissa Mitchell | May 7, 2020 | Digital Marketing, Entrepreneurship

When starting your business or starting out in the world of online marketing it can seem daunting to get started and position yourself as an authority in your industry. You know that you need to bring in clients to pay your bills and that potential clients need to...
Why are Brand Photos so Important for your Marketing

Why are Brand Photos so Important for your Marketing

by Melissa Mitchell | Apr 2, 2020 | Branding

So why are branded photos so important for your business? Why won’t that dark selfie on your phone work? Or stock photos….. Well after years of managing social media profiles I have learned a few things about content and photos. Now I know what many of you are...
How to Create your Ideal Customer Avatar

How to Create your Ideal Customer Avatar

by Melissa Mitchell | Feb 27, 2020 | Branding, Digital Marketing

You have likely heard the phrase, “If you are trying to speak to everyone, you are speaking to no one.” That phrase is usually used in connection with your buyer persona, ideal client, or customer avatar. These are a few of the terms to describe the fictional...

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