Instagram business vs creator account – Which one should you have?
This is a question that I see a lot online. There are many people who believe that a personal account on Instagram gets more reach than a business account, but in this article, I am going to walk you through the different account types you can have on Instagram and why I think you should have a business account for your profile.
Instagram used to have only two options. Either a Business account or a Personal account, but recently they just rolled out their new creator account for Influencers and content creators. So Instagram business vs. Creator – What are the differences and which one is best for you?
What do you get with this new Creator profile?
Well, you get exclusive access to the Instagram Creator studio on desktop, access to specific analytics like follow/unfollow metrics, you can filter your direct messages and tag products from brands directly in your feed.
The only problem is that Instagram is only giving access to this profile to certain people, so you will have to check to see if it is available to you.
What do you get with the Business profile?
1. The first big bonus to having a business profile is Analytics!
Instagram Insights provides you with a breakdown of your post-performance, follower activity, profile views, website clicks, number of impressions and so much more.
2. Next is Instagram Ads
Since Instagram is owned by Facebook, with a business profile you are able to create powerful ad campaigns that allow you to reach even more people.
3. Contact Buttons
With a business profile, you are able to have contact buttons on your profile that makes it easier for your audience to get in touch with you. If you use a scheduling tool like Acuity you can even attach your calendar to your profile.
Plus, if you are a brick and mortar store you can add buttons for people to purchase gift cards or order food directly from your profile.
Also, if you are an e-commerce store you are now able to tag your products directly within your Instagram posts. This means that your Instagram posts are directly connected to your website for your followers to complete their purchase right from the app.
5. Quick Replies
Another really handy feature is the quick replies. This allows you to create text templates within the app so you don’t have to type the same thing over and over again while engaging with your audience in the DM’s.
Now, I don’t recommend creating too many templates and sending cookie-cutter messages to all your followers. Instagram is all about creating genuine relationships! But, I do use these quick replies to save certain information that I find myself typing over and over again like an invitation to jump on a call with me with a link to my calendar, or a thank you message or a link to my YouTube channel.
6. Auto-publish on Instagram.
Now, I do recommend manually publishing your posts to Instagram whenever possible but the auto-feature does come in handy. When I know that I won’t be able to manually publish my posts because I am away on vacation, for example, this tool comes in handy. To auto-publish your posts you can set up your business account on Later with the date and time and they will push it to your profile.
Now, what about a personal account?
Why would someone want this instead of a business account?
Well, the biggest difference is that you can set your account to private. This means that someone would have to request to follow you before they can see your content.
If you are a creator making viral content this could be a good option for you, but if you are looking to create a wider reach I would recommend sticking to a business profile.
So, which option is best for you? How would you answer the question – Instagram Business vs creator account?
Well, really it comes down to your goals! Let me know in the comments below which type of profile you have and if you have any questions at all feel free to ask them below as well.
If you are a business that is looking to use Instagram as a way to grow your business I highly recommend having the business account for all the different features we discussed.