I am sure many of you have heard that YouTube is important for your business. But how can you use YouTube to make money? Do you need to have a large following or turn on Adsense?
Well, today I am going to go over the 3 steps to getting started making money online using YouTube without the use of ads and some of the best practices for lead generation.
Before we get started, make sure to check out my marketing tools cheat sheet below. This will make sure you are set up with the tools needed to start making money online using YouTube.
Know your Audience.
So before you can get started building your channel you need to know who you are speaking to. This is why it is so important to identify your Ideal Client before creating any content. By knowing who you are speaking to and what their problems and pains are, you can create content to help them fix those problems. By solving these problems through your video content you are building that know, like and trust factor that will build an engaged and loyal audience that is ready to buy your products and services.
To learn more about how to create your perfect Ideal Client Avatar check out this blog post here.
Build your Audience
So know that you know who you are speaking to you need to build your audience of followers to engage with your videos and buy your products and services.
To do this you need to create consistent, high-quality content that your ideal client would be searching for. YouTube is a search engine, it is owned by Google which is the largest search engine in the world. This means that when people are searching for answers to their problems on Google or YouTube your videos have the chance to surface to the top of search to help them.
This means that YouTube is a traffic machine and if you create valuable videos your channel could be a vehicle to help you build an audience of potential buyers.
But how do you get your viewers to buy from your videos?
Building your Leads on Autopilot
Now. what does that mean, well having a large audience on YouTube is great, but if you dont have a strategy in place to funnel that traffic to a marketing medium that you own like an email list you could potentially run the risk of losing all your hard work.
At the end of the day, we don’t own any social media platform and at any time they could shut down, change their terms of service or any other number of things that could harm our channel.
That is why I recommend using your YouTube channel as a way to generate traffic to something that you own like your email list so you can then remarket to them down the road.
To do this, you want to create more value for your audience through a freebie, lead magnet, offer, etc.. there are many different names for this floating around the internet.
Some examples of this could be a checklist, a book, a discount code, etc.. that you would offer to your audience in the video for them to download in the description below.
Once they download your freebie in exchange for their email list, you know have them as apart of your email list that you can nurture through time by providing even more value.
By implementing a strategy like this you are able to use each of your videos as lead generating machines! Day by day, month by month, year by year your videos will continually bring you leads on autopilot. Amazing right!
Now, what about those ads that play at the beginning of lots of YouTube videos that you watch? Should you be turning those on for your channel? Wouldnt it be good to have some extra money generated?
I get asked these sorts of questions a lot when talking about YouTube with clients, but the reality is if you dont already have a large loyal following on your channel, having ads at the beginning may be more of a deterrent than anything else.
I believe that building your audience of loyal fans, providing value and having them enter your email list is much more valuable than the few pennies you will get from turning on ads.
Now if you are seasoned YouTuber this might be a completely different story for you, so this is something you want to check back in on once you have a large following and are generating income.
Some other ways that you can make money using Youtube is through affiliate links. Affiliate marketing is a great way to earn extra income from your videos, especially if you are already recommending other products and services to your audience. If those products and services have an affiliate program you may want to sign up for those and add your link to the description below your videos.
So, are you ready to start making money online using YouTube? I would love to know what kind of business you run and how you think YouTube might benefit you, so please comment below.
And to get you started, dont forget to download my Marketing Tools Cheatsheet below. This will show you all of the tools you will need to get started using this strategy.