Pinterest can be a massive source of traffic, especially when it comes to Pinterest Video Pins! You can use video to drive more traffic to your website, your social media channels and your YouTube channel. It’s just a matter of understanding keywords and how to utilize your video content to the best of its ability on Pinterest.
How do you Create Pinterest Video Pins?
Pinterest is a visual platform, so by creating a high-quality video that stops people in their scroll you will gain more attention and views on your pins.
1. Grab Attention Early
The first thing you want to do is grab attention early. This goes for any type of video you make on any platform! By having an interesting intro, graphics or showing one of your products on a video you have a better chance of making people stop scrolling and take notice.
Click on the video below to watch the full video tutorial on YouTube.
2. Adding Title Text
By adding text graphics over the top of your Pinterest Video Pins you can also gain more attention and keep people engaged for a longer period of time. This also provides people with a quick reflection on what the video is about while scrolling through.
3. Keep in Short
Pinterest does allow you to have a video up to 15 minutes long, but Pinterest recommends keeping videos around 15 seconds long. Now if you want to learn more about repurposing video content, make sure you check out this article here.
4. Adding Subtitles
Lots of time we will be scrolling through Pinterest while we are out and about and need to be able to take in the information with no sound. So subtitles on top of your video pins will help your pin perform better.
5. Add Keywords and Hashtags to your Pinterest Video Pins
Just like any other type of video content your video pins need to have clear titles, descriptions, and hashtags to help them get discovered on Pinterest.
6. Create video Pins in the Proper Size
Pinterest supports a couple of different video sizes. You can upload 1:1 Square images, 9:16 Vertical (like Instagram stories) or 16:9 horizontal. Because of the nature of the Pinterest home page, Vertical Pins do perform the best.
What do you think? Are you going to give Pinterest Video Pins a try? Let me know in the comments below. Also, don’t forget to share this article out on your social media channels so that more people can benefit from this free content.